BRAND DESIGN + IDENTITY
Developing a brand is not just logo creation and a catchy tagline.
One of the most important steps in creating a business is developing a brand that shapes the personality of your organization. It is essential to identify how your brand will resonate with your target audience, serve its purpose, and align with your values and company mission. Your brand is not just logo design, it's the translation of your company into a system of form, voice, and experience.
At Amplify Link, we specialize in crafting strategic brand identities that are as beautiful as they are functional while maintaining consistency across each customer touchpoint and your brand's messaging.
OUR PROCESS
Discovery
Step 1: Discovery. We begin with brainstorming and Q&A sessions that allow us to develop a deep understanding of your context and needs. How to position your core values. What tone of voice is best aligned for your business's purpose.
Design
Step 4. Design. We then take this framework and begin the foundational work of brand design, typography, voice, and messaging. This can also include visual identity of your brand, such as web design, product packaging, and communication templates.
Research
Step 2. Research. Once we complete the discovery process, we begin competitive analysis, expert audits & insights, and current market positioning.
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Implementation
Step 5. Implementation. Once all designs have been selected and approved, we curate a data hub for your brand suite catered to your needs with simple instructions on how to integrate your design elements in each part of your business and share assets across different platforms.
Strategy
Step 3: Strategy. We create strategies for your brand's story, personality, market opportunities, positioning and messaging, and creative briefing.
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Review
Step 6. Review. With any of our core packages, we schedule a review session 3-6 months after delivery to analyze and audit performance. Here you can ask any questions, inquire for revisions, and explore other partnership opportunities. We don't just hand off our deliverables and say see ya. We are invested in each brand we work with and advocate for success.